Product and In-Programme Placement
Marrying Brands with Movies and Television - Product Placement the New Mantra

Speakers: Yash Chopra (Chairman, Yash Raj Films), Sharda Agarwal (Director, Marketing, Coca-Cola India), Mohit Mehra (Associate Vice-President, Movies Division, Nimbus Communications), Ashutosh Srivastava (Managing Director, Mindshare, South-Asia) and Dushyant Saraswat (Head – Marketing, Merchant Acquisitions Business, ICICI Bank)